You hold it all together. PRIMA helps you hold your center.
An AI coach built on ballet and the method behind every issue and practice, for the moments that ask a lot of you: in the studio, at work, in your business and at home. Join the waitlist and be first in line for a free trial.
Free trial · coaching, not therapy
You're the one everyone calls. The one who keeps the meeting on track, the client calm, the family group chat fed and the house running. You're good at it. That's exactly why it's heavy.
Nobody hands the steady one a coach. So we built one.
A coach for the moments that matter
PRIMA is an AI coach you chat with when a moment asks a lot of you. It's built on NEPP, our method, and it's in private beta now. Here's what it's designed to do.
Talk it through
Tell PRIMA what's coming: a hard conversation, nerves before you perform, a night when you can't switch off.
Body first, then mind, then act
A short reset for your body, then help getting clear, then one next move you choose.
One line and one step
You leave with something to say and something to do. Not a lecture.
Pick up where you left off
It's designed to keep track of the goals and commitments you set, so you don't start from zero.
Private beta. Features may change before the free trial opens.
Wherever the pressure lands
PRIMA is built on NEPP's five channels: the five places pressure shows up. It's designed to pay attention to all five, starting with the one that needs you most, body first.
Mental clarity
Thinking straight when everything is loud.
Emotional regulation
Feeling the pressure without letting it run the show.
Physical energy
The body that carries all of it.
Social connection
Pressure is harder to carry alone.
Purpose alignment
What you're doing lines up with your why.
In the studio
Nerves before center work. The combination that vanished the second the music started. Walking back into class after years away.
At work
The meeting where you have to say the hard thing. The feedback that stung. The career decision you keep circling.
In your business
Saying your price out loud. The client who says no. The launch that went quiet, and the next decision you still have to make.
At home
Being the one everyone turns to. The 11pm brain doing 32 fouettés while the laundry waits.
You don't need to have danced a step to use any of this.
A method, not a vibe
Built on NEPP™
PRIMA runs on Neuro-Embodied Performance Psychology™, our proprietary framework. It organizes everything PRIMA does around five channels. It's a coaching framework, not a clinical treatment.
From the team that shows its work
PRIMA comes from the people behind the free Ballerina Hustler newsletter, which links the studies behind each issue starting Oct 6.
Safety comes first
PRIMA is a coach, not therapy. It doesn't diagnose, treat or replace a doctor or licensed therapist, and it isn't for emergencies. If you're in crisis or thinking about hurting yourself, please reach a person now.
This is education, not medical advice.
Call or text 988
988 Suicide & Crisis Lifeline · US · 24/7 · 988lifeline.org
Text HOME to 741741
Crisis Text Line · US · 24/7 · crisistextline.org
Call 911
If you or someone else is in immediate danger. Outside the US, call your local emergency number.
Try it before you decide
| What you get | Full access to PRIMA during the trial. |
|---|---|
| After the trial | You choose whether to keep going. We'll tell you everything before you decide. |
| When it opens | Waitlist members hear first. |
Good questions
- Is PRIMA therapy?
- No. PRIMA is coaching. It doesn't diagnose or treat anything. If you're struggling to get through the day, please talk with your doctor or a licensed therapist, and in a crisis call or text 988.
- Do I need to be a dancer?
- No. Ballet is how we explain the ideas, not a requirement. You don't need to have danced a step to use any of this.
- What does it cost?
- The trial is free. We'll tell you what comes after it before you decide.
- Is the newsletter part of this?
- From Oct 6, the Tuesday newsletter is free, whether or not you join PRIMA.
Be first in line.
Join the waitlist and we'll email you when your free trial is ready. PRIMA news comes with the free Ballerina Hustler newsletter. Unsubscribe anytime.
You'll confirm on Substack. We never sell your email.